Ask Babe: More questions for the Babe Apr 10, 2008
They are on 12-packs of Pepsi, Diet Pepsi, Caffeine Free Diet Pepsi, 7Up, Diet 7Up, Mountain Dew and Brisk Lemon Iced Tea throughout Canada. The cards are part of a promotion that includes a contest with the winner getting a party with the famed trophy on the same night the Stanley Cup Finals open. (Scripps Howard News Wire)
Here's a toast to all things collectible Apr 6, 2008
Now it s his Pepsi room, but it has become so crowded that a Mountain Dew clock he bought last year still sits on the floor while Rollie tries to figure out where he can hang it. At this house, there truly is no going home again. (La Crosse Tribune, WI)
Kelley Earnhardt Elledge offers helping hand Feb 8, 2008
Entering a boardroom at Hendrick Motorsports headquarters in Concord, N.C., Earnhardt motioned for Kelley Earnhardt Elledge to sit next to the chief executive officer of PepsiCo, which sponsors the No. 88 Chevrolet through its Mountain Dew AMP Energy Drink brand. "I was going to let him sit beside her because I thought he should be getting to know the CEO of PepsiCo," Earnhardt Elledge says. (USA Today -- Sports)
Release is gamers' heaven Sep 26, 2007
Pontiac spent $7 million to cross-promote Halo 3 and its G6 coupe, and PepsiCo is marketing Halo 3-branded Mountain Dew called Game Fuel. Microsoft's media kit also includes images of celebrities, like actor and musician Jack Black, playing the game. (The Daily Reflector)
Halo 3 Saves Humanity at Midnight Sep 25, 2007
And, because battling aliens can make one mighty thirsty, 7-Eleven is offering Halo-themed Slurpee cups and Mountain Dew. The level of the buildup is appropriate, because nothing less than humankind is at stake. (Yahoo News -- Technology)
'Halo'-lujah! Sep 22, 2007
The frenzy created by the game has spurred a promotion on par with a major movie release, with brands such as Burger King, Pontiac and Mountain Dew signing on to get a piece of the sponsorship pie. " 'Halo 3' will push video game entertainment into the forefront of mainstream culture," Microsoft's creative marketing director Chris Di Cesare said in a release. (Albany Times Union)
Junior gets it right Sep 21, 2007
After the formalities -- he'll drive the No. 88 Chevrolet at Hendrick Motorsports next year, with Amp Energy drink and Mountain Dew as the primary sponsor for 20 Cup races and the National Guard for 16 races -- Earnhardt Jr. was asked why he thought his fans seemed to care so passionately about those kinds of details. "I don't really understand that," he said, "and I don't really try. I just try to do my job on the track."Ultimately, that's going to be the only thing that really matters. (News & Observer -- Sports)
The Insider: 'Halo 3' adds ton of tie-ins to debut Aug 13, 2007
Mountain Dew will have a special "Halo 3" branded soda ... They include a special "Halo 3" branded soda from Mountain Dew, "Halo 3" packaging at Burger King, a contest to win a limited-edition "Halo 3" G6 GXP Street car from Pontiac -- and, of course, a collectible "Halo 3" Slurpee Cup from 7-Eleven. (Seattle Post Intelligencer)
Making a pastime a Past Time: Couple parlays their interest in collecting into a Muscatine business Jul 10, 2007
Did you know they have a whole book on Mountain Dew collectibles. said Susan Stalkfleet, 34, of Muscatine as she browsed through Past Time Antiques & Uniques last week. (Muscatine Journal, IO)
